Camping World Closes NC Store Amid Giant Flag Dispute

Marcus Lemonis, chief executive of Camping World, has closed one of his two Greenville, North Carolina, RV dealerships, citing a dispute with city officials over 130-foot flagpoles that display oversized American flags. He shut down the location on April 18 and attributed his decision to what he called the city council’s disparagement of his business reported one piece. The city code reportedly limits flagpoles to around 60 to 65 feet, prompting a conflict culminating in accumulated fines of $15,000, although no direct municipal code citation has been provided confirming that specific limit.

City leaders in Greenville voted 4–2 in March to pursue litigation for noncompliance, contending that the issue hinges on height regulations, not the display of the American flag. The council’s stance has been consistent with a requirement to adhere to local ordinances that restrict such structures outlined a story. Lemonis, however, claims that North Carolina law provides broader protection to large flags, though no specific statute has been cited.

In an interview with a local radio station, Lemonis stated: “We think the ordinance is wrong,” and expressed frustration that “council members have been working very actively to disparage my business” revealed one report. He insisted that the flags would remain in place regardless of legal challenges, adding that he would not consider removing them under any circumstances.

Greenville Communications Manager Brock Letchworth addressed the matter publicly. “This has never been about removing an American flag or the type of flag,” he said, emphasizing the city’s position that it is “about bringing the flag into compliance with City Code” explained another account. Officials indicated they would welcome a resolution that does not violate local regulations.

Lemonis, who emigrated from Beirut, Lebanon, reinforced his commitment to flying the oversized flags by highlighting his background and gratitude to the United States. “I wasn’t born in this country. I emigrated from Beirut, Lebanon. Came here to Miami, Florida, and had an opportunity to live the American dream in this country,” he said, describing his display as “my love letter to tell everybody how grateful I am” noted a feature.

Before closing the Greenville store, the CEO reportedly mentioned a donation to local causes, calling them “deserving of a contribution,” though the impasse remained unresolved mentioned a narrative. He also clarified that any donation was not intended as an attempt to trade funding for an ordinance change.

A similar controversy has unfolded in Sevierville, Tennessee, where city officials raised concerns that large flag installations could pose safety hazards and distract motorists stated one resource. The municipality maintained that it fully supports patriotism but sought to enforce local rules for height and visual impact.

Evangelical leader Rev. Franklin Graham has applauded Lemonis for his firm stance, praising the massive flags and criticizing the local authorities involved. He wrote that the bigger the American flag, “the better,” and commended Lemonis for his steadfast refusal to back down one publication recapped.

The ongoing conflict highlights how businesses seeking prominent signage can run afoul of local ordinances designed to preserve consistent aesthetics and ensure safety. Exceeding height limits can incur significant fines and invite legal disputes that affect operations. Periodic reviews of local regulations and adjustable signage can help operators manage potential challenges.

Owners who engage proactively with government officials and community members may also reduce regulatory hurdles. Demonstrating the positive economic impact of a business and fostering goodwill through local events can mitigate tensions when disputes arise. In campaigns to showcase brand identity or patriotism, close collaboration with city leadership may help preempt legal entanglements.

Lemonis said he consolidated Greenville’s two dealerships partly because of what he saw as unfair treatment by city council members toward Camping World a separate report indicated. Only one Greenville location remains open. According to the latest available reporting, the oversized flag and its 130-foot pole are still in place, fines and legal actions continue, and no definitive settlement has been reached.

Conduct periodic reviews of local zoning and municipal codes before launching large-scale displays or signage to ensure compliance. This includes verifying height, size, and visibility restrictions. Exploring potential flexibility in display structures, such as modular or adjustable mountings, can help owners adapt quickly if local limits change. Maintaining input from zoning consultants or legal advisors can protect businesses as regulations evolve, especially near busy roadways.

Facilitating open lines of communication with local officials and community groups can reduce conflict beyond standard permit processes. Demonstrating positive economic contributions, such as jobs and revenue, may improve cooperation. Ongoing community involvement, including sponsoring local events or charities, can illustrate a business’s value and help mitigate regulatory standoffs before they escalate.