Travel British Columbia Offers Featured Listings to Boost Visibility for Tourism Operators

Travel-British-Columbia.com is now offering featured listing advertisements for tourism businesses seeking increased exposure across the province. 

The listings are available to members at a cost of CA$175 per month, with a 10% discount for those committing to a full-year placement. The option is aimed at accommodation providers looking to improve their visibility and engagement with a targeted audience.

Each featured listing is designed to appear more prominently and frequently on the website, which caters specifically to travelers interested in British Columbia. 

The enhanced positioning allows businesses to stand out within their category, which is limited to a maximum of nine featured listings per section. Advertisers are required to commit to a minimum term of three months.

Website data shows that featured listings attract a significantly higher interaction rate. According to Travel-British-Columbia.com, featured ads receive an average click-through rate of 15% relative to total pageviews of listing pages. The “Book Now” button featured in these ads also records an average click rate of 13%.

The travel platform is operated by the British Columbia Lodging and Campgrounds Association (BCLA) and serves as a hub for travelers researching accommodations and experiences across the province. 

The featured listing program is part of an ongoing effort to help members increase their online reach and convert interest into direct bookings.

By leveraging the site’s reputation and high traffic volume, advertisers gain access to a focused group of potential guests. “The website attracts users specifically interested in exploring British Columbia, which means your featured listing is reaching a highly targeted audience,” the organization stated.

In addition to visibility, the listings are also designed to enhance search engine performance. According to BCLA, “Featured listings on a reputable travel website will also help improve your search engine rankings. The site’s domain authority and traffic can give your listing an SEO boost.”