Southwest Airlines Unveils New Tool for Travel Advisors

3 days ago 2

Southwest Airlines has unveiled a new booking and travel management tool for travel professionals specializing in group travel.

Southwest Groups seeks to simplify and reduce the time it takes to book groups by offering self-service tools to shop, book, place deposits and manage reservations with the airline, which recently extended its flight schedule into 2026.

The new tool will even allow seamless name changes and the ability to download robust reporting dashboards.

"Southwest Groups brings a new level of digital hospitality and efficiencies to the industry in ways that have never been available to Southwest customers," Aileen Furlong, Vice President of Sales at Southwest Airlines, said in a statement.

"Enhanced workflows empower travel managers to easily book and manage group travel, quickly access duty of care reporting, and minimize time spent focusing on administrative tasks, enabling them to spend more time supporting their travelers as they travel to and from meetings and special events."

Southwest's B2B tools and services already include Southwest Meetings.

Both Southwest Groups and Southwest Meetings can be accessed through the airline's self-service portal, Southwest Business Assist.

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