Marriott Bonvoy Launches ‘Points for Points’ to Reward Fans During NCAA March Madness

1 month ago 4

Marriott Bonvoy—Marriott International's extensive portfolio of hotel brands and experiences—is offering basketball fans a chance to earn rewards during the excitement of March Madness with its new “Points for Points” promotion. In celebration of its ninth year as the Official Hotel Partner of the NCAA and March Madness, Marriott is giving 134 lucky loyalty program members the chance to earn Marriott Bonvoy points equivalent to the total number of points scored during the 2025 men’s and women’s DI basketball tournaments.

The promotion kicks off on March 10, 2025, and runs through the start of the NCAA Sweet Sixteen on March 27, 2025. To enter, Marriott Bonvoy members can visit joinmarriottbonvoy.com/pointsforpoints and submit their membership number for a chance to win. Those who are not yet members can sign up for free and enjoy the many benefits that come with the Marriott Bonvoy program.

At the end of the championship, 134 winners will be randomly selected and rewarded with Marriott Bonvoy points equivalent to the total points scored during the tournaments. These points can then be used for a range of unforgettable travel experiences and stays at Marriott Bonvoy hotels worldwide.

“Points for Points is a powerful extension of our ‘Game Day Rituals’ campaign, celebrating how travel helps athletes and fans live out their passions,” said Mandy Gill, Managing Vice President, Brand and Marketing, U.S. and Canada, Marriott International. “We’re proud to enhance athletes’ stays and elevate fan experiences with welcoming accommodations, exceptional service, and unforgettable moments that fit every traveler’s lifestyle.”

In addition to the exciting “Points for Points” sweepstakes opportunity, Marriott Bonvoy members can also participate in the NCAA March Madness tournaments by bidding on a pair of exclusive VIP experiences through Marriott Bonvoy Moments. With Marriott Bonvoy Moments, members can use the loyalty points they’ve earned through hotel stays and everyday activities to bid on once-in-a-lifetime experiences, including exclusive access to sought-after concerts, top-tier restaurants and premier sporting events worldwide.

Members can use their points to bid on VIP packages for the Men’s and Women’s Final Four events:

Men’s Final Four VIP Experience (four packages available through March 14 and March 21): Get a front-row seat to the excitement of the NCAA Men’s Final Four with a private behind-the-scenes tour of the Alamodome, access to VIP events throughout Final Four weekend, lower bowl tickets to the semi-finals and championship games with exclusive in-stadium hospitality, plus a four-night stay at the San Antonio Marriott Rivercenter on the River Walk.
Women’s Final Four VIP Experience (four packages available through March 14 and March 21): Immerse yourself in the action of the 2025 NCAA Women’s Final Four with a special behind-the-scenes tour of Amalie Arena, courtside seats for the semi-finals and championship games, and a four-night stay at the JW Marriott Tampa Water Street.

Marriott hotels in San Antonio and Tampa are ready to welcome fans attending the Men’s and Women’s Final Four events. Sports fans heading to game day can also check out the Men’s Final Four Tip-Off Tailgate, presented by Nissan, and the Women’s Final Four Party on the Plaza, presented by Buick. These free, public events offer a range of exciting basketball-themed activities, including a sneaker cleaning and customization experience hosted by Moxy Hotels, one of over 30 Marriott Bonvoy brands. Marriott Bonvoy members can take advantage of the activation to smarten up their shoes for game day with professional cleaning, along with stylish laces and charms.

To explore Marriott Bonvoy’s entire world of hotel brands and exclusive college sports experiences, visit the NCAA Partnership Hub.

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