KOA Appoints Erik Hoeffs as Senior Director of Franchise Field Operations

Kampgrounds of America (KOA), the world’s largest network of privately owned campgrounds, named Erik Hoeffs as senior director of franchise field operations. 

Hoeffs, who brings extensive experience in franchise operations and strategic leadership, will spearhead efforts to enhance support for KOA franchisees across North America.

The appointment reflects KOA’s ongoing initiative to strengthen its service model for franchise owners. Hoeffs will lead the newly restructured Franchise Field Operations Team, implementing policies designed to bolster operational efficiency and franchise support systems.

“I’m inspired by the passion of the KOA franchise network and look forward to working alongside the Field Operations Team to ensure every franchisee feels supported, valued, and equipped for success,” Hoeffs said.

Hoeffs previously served as national franchise operations director for GNC, overseeing 750 franchise locations. His leadership was marked by improvements in operational efficiency, profitability, and franchisee satisfaction. 

At KOA, Hoeffs is expected to leverage his expertise to drive collaboration and consistency across the franchise network.

Kim Wootteon, KOA’s vice president of commercial strategy, emphasized Hoeffs’ impact on cross-departmental collaboration and service delivery. 

“His innovative leadership will enhance how we support our franchise partners, directly impacting franchisee satisfaction and retention,” Wootteon said.

The appointment aligns with KOA’s mission to connect people to the outdoors and elevate its hospitality offerings. With over 500 franchised and company-owned properties, KOA continues to lead in campground education, marketing, and technology.

Hoeffs’ educational background includes a bachelor’s degree in business management from Western Governors University. 

Outside of his professional life, he is passionate about outdoor activities, including camping, mountain biking, and travel.

For over 60 years, KOA has provided unparalleled support to its franchise partners, helping operators adapt to shifting guest demands and maximize business potential. Through this leadership transition, the company seeks to advance innovative growth strategies and deliver world-class guest experiences.

For more details, visit KOA.com.