Jamaica Tourist Board Celebrates Milestone 70th Anniversary

3 days ago 2

Founded April 1, 1955, the national tourism agency Jamaica Tourist Board (JTB) is celebrating its landmark 70^th anniversary this month with a series of activations and events across the island to commemorate the history and accomplishments of advancing Jamaica as a leading Caribbean travel destination.

Festivities kick off on April 6 with a commemorative church service and continue with an Anniversary Awards Gala highlighting the contributions of former employees.

A 70^th anniversary documentary and virtual online exhibition by the Clive Taffe library will showcase the board’s history and success along with special engagements held with Tourism Action Clubs, a program designed to educate secondary and tertiary students about tourism and its importance to Jamaica’s economy.

“Jamaica was an emerging island destination when the Jamaica Tourist Board was first established, welcoming just over 100,000 visitors annually,” said Hon. Edmund Bartlett, Minister of Tourism, Jamaica. “By end of 2025, we anticipate welcoming nearly five million visitors—a remarkable achievement that speaks to the unwavering dedication of the Jamaican people across generations.”

He added, “We have seen unprecedented growth in our investments, infrastructure and earnings and I thank our workers and partners for their hard work and passion that have transformed Jamaica into a global tourism powerhouse."

Since its founding, the JTB has been committed to showcasing Jamaica’s beauty, culture and warm hospitality to travelers worldwide. Its efforts have helped establish the island as a premier Caribbean destination, attracting millions of visitors each year and driving significant economic growth for its people.

“As we proudly celebrate 70 years of the Jamaica Tourist Board, we are inspired to build upon our incredible legacy and shape an even brighter future,” said Donovan White, Jamaica’s Director of Tourism.

He added, “We are also leveraging digital innovations, targeted campaigns, and strategic partnerships to drive even greater awareness and demand worldwide. This marks the beginning of a new era for Jamaican tourism, and we are committed to its continued growth.”

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