Iberostar Using AI to Reduce Energy Footprint, Improve Customer Experience

1 week ago 4

Iberostar and Sener (engineering and technology group), have launched BRAIAN, a virtual operator based on artificial intelligence and designed to reduce energy consumption at its hotels and ensure guest comfort.

BRAIAN (a play on words brain and artificial intelligence) is geared toward the company’s commitment to climate action, a key focus area of the Iberostar Wave of Change movement addressing two objectives: achieving energy savings of 35 percent and a reduction of 85 percent of scope 1 and 2 emissions by 2030, 20 years before the industry’s target.

The system manages to predict more precisely the energy performance of hotels and optimize their operation by means of a system that anticipates needs for the purpose of better decision-making.

As a result, the tool centralizes and analyzes energy data from different variables of the chain's management systems, such as the hotel's control system or BMS and the hotel's occupation in a given period or PMS, and other external data, such as the weather forecast, in order to integrate them into a single platform.

BRAIAN will soon be operational at the Iberostar Selection Cancun (Mexico) and is already available in the Spanish hotels of Iberostar Waves Royal Andalus (Cádiz), Iberostar Waves Alcudia Park and Iberostar Selection Playa de Palma (Mallorca).

Álvaro Sánchez López, Global Director of Sustainability, Integration and Impact at Iberostar Hotels & Resorts, said, “This project represents our commitment to innovation, sustainability and providing our customers with an excellent experience. We have a solid roadmap for the decarbonization of our operations, and BRAIAN contributes on this path. We highly value the support it offers to our maintenance staff”.

Guillem Peris, director of the Respira project at Sener said in a statement, “Iberostar has set an ambitious goal to reduce its emissions and move towards a more sustainable model, committing to technology and data in its achievement.

He added, “We are glad that they have trusted in our AI capabilities for this endeavor. BRAIAN is the materialization of Iberostar's commitment to new technologies aimed at maximizing efficiency in its hotels and, as a result, improving customer experience.”

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