Holland America Line Launches New ‘Savor the Journey’ Global Brand Campaign

Holland America Line is launching a new global campaign focusing on leisurely slow travel, called “Savour the Journey: Experiences with us are too good to hurry through,” debuting now.

The 150-year-old cruise line focuses on savoring time, highlighting how travelers can enjoy onboard experiences as much as they enjoy visiting an itinerary’s destinations, connecting to the world and to fellow guests, destination-focused dining and warm hospitality.

The new campaign is releasing across all channels, including digital ads and television commercials. Its first few ads will feature Northern Europe and the Mediterranean before expanding to highlight the cruise line’s other destinations, including Alaska and the Caribbean. 

"We have always believed that the journey is just as important as the destination, and that is what Savour the Journey embodies," said Kacy Cole, chief marketing officer at Holland America Line. "'Experiences with us are too good to hurry through' encapsulates our genuine hospitality, world-class onboard product, cuisine that goes beyond the plate, and leadership in the art of leisurely travel."

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