Hilton to Launch Two New Brands in EMEA, Growing Regional Portfolio to 1,000 Hotels

Hilton is on track to have 1,000 hotels in Europe, the Middle East and Africa this spring, with growth including two new brands and several openings. 

The hotel giant is seeing large growth in the EMEA region. It will introduce the Tempo by Hilton brand this year, with the Tempo by Hilton Belfast City Centre, Tempo by Hilton Lisbon Parque das Nações and Tempo by Hilton Reykjavik opening first. 

Additionally, the Spark by Hilton brand will enter Türkiye and Spain with the signings of Spark by Hilton Van City Centre and Spark by Hilton Madrid Alcalá. Additionally, there are also three new Spark by Hilton properties coming to France in 2026. 

All properties will participate in the Hilton Honors loyalty program. 

“We’re thrilled to be reaching the impressive milestone of 1,000 hotels across 77 countries in EMEA,” said Simon Vincent CBE, executive vice president & president for the EMEA region, Hilton. “Fueled by new brand launches, several upcoming openings and our strategic partnership with Small Luxury Hotels of the World, our customers and more than 210 million Hilton Honors members can now stay at 19 out of Hilton’s 24 brands.”

“Our regional growth trajectory remains stronger than ever with more than 450 hotels in our pipeline, a reflection of the significant strides we are making towards our ambition to serve any customer, at any price point, anywhere in the world they want to stay.”

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