Go RVing’s ‘Don’t Go There!’ Campaign Promotes RV Travel as a Stress-Free Alternative

Go RVing’s latest marketing campaign, “Don’t Go There!,” highlights the common frustrations of traditional vacations while positioning RV travel as a more convenient and enjoyable alternative. 

The initiative, which initially launched as a radio campaign, has been expanded into video ads airing nationwide through early spring 2025.

According to a News and Insights report of RVIA, the campaign features two 30-second ads titled “Airplane Problems” and “Hotel Hassle.” Each spot presents situations where travelers encounter setbacks, such as flight delays and hotel inconveniences.

By showcasing these challenges, Go RVing aims to connect with consumers who have faced similar travel frustrations. The ads suggest that RVing provides greater flexibility, comfort, and control over travel experiences, appealing to individuals seeking a stress-free alternative.

Go RVing’s broader mission is to attract new consumers to the RV lifestyle and raise awareness about its benefits. Through strategic digital distribution, the campaign targets a wide audience.

The campaign has gained industry recognition, recently being featured in Reel Chicago’s “Reel Ad of the Week.” 

Go RVing’s marketing strategy relies on authentic storytelling and targeted outreach to inspire potential RVers. By addressing common travel concerns, the campaign resonates with individuals seeking more control and flexibility in their vacation plans.

The ads are airing on digital platforms as part of a broader initiative to increase consumer interest in RVing. Through its messaging, the campaign underscores the benefits of RV travel, including affordability, convenience, and the ability to explore at one’s own pace.