Expert-Led Session to Offer Research-Driven Business Strategies for Campgrounds

Industry professionals in the outdoor hospitality sector will have the opportunity to gain valuable insights at the upcoming Strategy & Research Mini Summit, scheduled for May 7, at the Rosen Shingle Creek Resort in Orlando, Florida. 

The event, set to run from 9 a.m. to 12 p.m., will feature industry experts Sandy Ellingson and Scott Bahr, who will provide data-driven perspectives on market trends, operational strategies, and the evolving landscape of outdoor travel.

The session is designed for RV park and campground owners, industry professionals, and stakeholders looking to navigate key challenges and capitalize on emerging opportunities. Attendees will receive expert guidance on industry shifts, competitive positioning, and technology integration to enhance business operations and profitability.

Sandy Ellingson, an industry consultant with over 25 years of experience, will share her expertise in technology, marketing, and strategic growth. As an Odoo partner, she specializes in customized solutions that improve efficiency and revenue generation for businesses in the outdoor hospitality space.

Scott Bahr, president of Cairn Consulting Group, also brings extensive experience in industry research and data analysis. His contributions to Kampgrounds of America’s Annual North American Camping and Outdoor Hospitality Report have helped businesses understand market trends and make informed decisions.

Attendees will explore strategies to remain competitive in a shifting marketplace, with a focus on technology, research-driven decision-making, and operational improvements. The event aims to equip industry professionals with actionable insights that drive business growth and long-term success.

“This is more than just a presentation—it’s an opportunity to engage with two of the most knowledgeable voices in the industry,” event organizers stated. The session is expected to provide attendees with fresh perspectives on market dynamics and tools to enhance their business strategies.

For RV park and campground owners, the event presents an opportunity to gain first-hand knowledge from experts who have helped shape the industry’s approach to strategic growth.