Croatia Launches ‘Croatia Full of Life Certificate’ for North America Travel Advisors

1 week ago 4

The Croatian National Tourist Board has announced the launch of the ‘Croatia Full of Life Certificate,’ a new initiative designed to empower North America travel advisors.

The certification program objective is to enhance travel agents' and advisors' expertise, enabling them to curate unforgettable experiences for travelers seeking to explore Croatia’s rich culture, stunning landscapes and vibrant hospitality.

“We are thrilled to introduce this certification as a way to support travel advisors in promoting Croatia as a year-round destination,” said Leila Krešić-Jurić, director of the Croatian National Tourist Board in North America.

She added, “By deepening their knowledge, advisors can inspire travelers with authentic, customized itineraries that showcase Croatia’s unique charm beyond its well-known highlights.”

Through a series of five themed webinars, participants will gain exclusive insights into Croatia’s key attractions, emerging destinations, luxury accommodations, sustainable tourism efforts and off-the-beaten-path experiences. The program culminates in an online quiz, after which successful participants will receive the official Croatia Full of Life Specialist certificate.

Webinar themes include:

Introduction to the Croatia Full of Life Specialist Certificate
Zagreb & Central Croatia - Discovering Culture & Arts
Istria & Kvarner - Food & Wine travel - Golf Traveler
Zadar & Lika - Enjoy Outdoors & Nature - Multi-Generational Travel
Central Dalmatia & Dubrovnik - Island Hopping & Sailing - Weddings, including the luxurious island of Hvar, recently featured in a PBS travel series highlighting its stunning landscapes and rich heritage.
Slavonia - Rural Tourism -Health & Medical Travel

Participation in the certification program is complimentary, with early adopters and top-performing participants eligible for special incentives.

The new program also coincides with 2025 record summer connectivity to include 122 direct flights from 42 countries with 57 international airlines operating flights to and from Croatia.

Most airports expect an increase in traffic with the largest number of passenger aircraft operations planned for Zagreb, Split and Dubrovnik.

Expanded connectivity supports the Croatian National Tourist Board’s efforts to position the country as a year-round destination, making it easier for travelers from North America and around the world to reach both popular coastal hubs and emerging inland regions.

The comprehensive network of flights enhances Croatia’s appeal to a diverse range of travel markets, from leisure and luxury to adventure and cultural tourism.

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