Campspot’s 2025 Booking Week Drives Growth for Campground Operators

Campspot’s annual “Biggest Booking Week” promotion in 2025 delivered results for participating campground operators, demonstrating the ongoing potential of digital booking platforms to drive measurable business outcomes in the outdoor hospitality sector.

According to the company, campgrounds that opted into the 2025 campaign saw a 74% increase in reservations through the Campspot Marketplace and a 24% revenue lift from the platform.

The promotion, which capitalizes on one of the most active booking periods of the year, continues to position itself as a tool for attracting new guests and expanding visibility across a broad audience.

Notably, Campspot reported that 71% of reservations made during the campaign were from first-time visitors to the participating parks.

The program was bolstered by a national media push that resulted in more than 78 placements in various travel and lifestyle publications, reaching an estimated 30 million readers.

For campground owners, the exposure through these media channels offers value beyond the bookings themselves, raising awareness and potentially driving longer-term guest acquisition strategies.

Lake Hemet Campground, a returning participant in the campaign, reported measurable improvements compared to the previous year. “The BIG 25 promotion really exceeded our expectations this year,” said the Lake Hemet management team.

“We always love partnering with Campspot for their sponsored promotions, but the new options offered in 2025 increased the financial benefit to us, allowing us to be more generous in our discount percentage to guests. The marketing value and visibility increase have been immeasurably valuable.”

For campground operators exploring new ways to expand guest reach, the promotion illustrates how collaboration with booking platforms like Campspot can be leveraged as a broader marketing strategy.

The dual benefit of increased reservations and improved exposure suggests that digital marketplaces may continue to evolve as key partners in business growth efforts, particularly when supported by targeted campaigns.

As operators navigate an increasingly competitive environment, initiatives like Campspot’s annual booking week serve as potential case studies in how technology-enabled promotions can lead to increased occupancy and stronger guest pipelines, especially when supported with comprehensive media efforts and data-driven insights.