ALGV Enhances Elite Accounts Rewards Program

This article originally appeared in the April issue of AGENTatHOME magazine. Subscribe here to receive your free copy each month.

ALG Vacations continues to enhance and enrich Elite Accounts, its rewards program for top agency producers, said Jacki Marks, global head of trade brands. The plan enables advisors to sell the ALGV brand that makes the most sense for their clients – and their agency – without concerns about impacting their earning status.

Through the program, qualifying travel advisors earn rewards that help them sell more.

They also qualify for in-destination rewards, including additional educational benefits. Each Elite level has a Pick Your Perk entitlement that allows advisors to choose the reward for that level that will help them most as an agency.

The Program’s Six Levels

The Elite program features six levels: Sapphire, Sapphire Select, Emerald, Diamond, Diamond Preferred and Crown Jewel. Each status is based on annual sales, and as agencies or independent advisors progress through the tiers, they unlock increasingly valuable rewards.

These include higher earning potential in the WAVES Rewards Program, marketing funds, Exclusive Nonstop Vacation Flight seats and professional development rewards.

“The growth of the Elite Accounts program continues to be a testament to the success of our travel advisor partners,” said Marks. This past year, she said, ALG Vacations saw a significant number of agencies advance to higher Elite tiers, with notable increases at the upper levels.

Diamond Preferred, for example, grew by an impressive 51 percent. What’s most exciting, is that “this growth reflects how agencies are leveraging the resources and support of ALG Vacations to elevate their businesses,” she said.

Crown Jewel Agencies

The most significant development for 2025 is the introduction of unlimited earning potential for top tier Crown Jewel agencies, Marks said. Now, instead of hitting a ceiling on rewards, agencies can continue earning valuable perks every time they reach a new milestone. “It’s a gamechanger for agencies looking to scale their success while maximizing the benefits of their partnership with ALG Vacations,” Marks said.

Also, in 2025 the company is stepping up its commitment to advisors with the new Crown Jewel Exclusive. For every $3.2 million in additional revenue after the initial $3.2 million, advisors can choose either four Exclusive Nonstop Vacation Flight seats or 200,000 WAVES points, with no limit on how much they can earn.

“This is part of our ongoing effort to reward advisors’ hard work with flexible, meaningful perks that support their success,” Marks said.

Pick Your Benefit

The Pick Your Perk benefit, said Marks, continues to offer flexibility to agencies at all six Elite levels, with the option to choose from complimentary seats on Exclusive Nonstop Vacation Flights, hotel nights or WAVES points. The rewards increase as agencies move through the tiers, adding even more value as they advance. “What truly sets Pick Your Perk apart is its flexibility – giving advisors the power to choose the benefits that matter most to them,” she said.

One standout feature is access to Elite’s VIP Service Support Desk, which offers elevated service from a premium team in the contact center.

This benefit is available to all Elite levels, as well as independent contractors who produce $75,000 or more across all ALG Vacations brands, ensuring top advisors receive priority support to augment their operations.

But reaching Elite status is just the beginning. Once agencies are part of the program, Marks said, the company continues to invest in their success through initiatives like the “Travel Advisors Get You There” marketing campaign, ongoing educational opportunities and exclusive rewards that help drive their business forward.

The Crown Jewel VIP Tier

Last year, ALG Vacations introduced the Crown Jewel VIP tier, which “has been a tremendous success,” Marks said. In fact, the 2024 Diamond, Diamond Preferred and Crown Jewel agencies – including new member accounts – collectively achieved an impressive $1.37 billion in sales. “It’s a testament to the incredible work of our advisors and the value of this program in helping them reach new heights,” said Marks. “We’ve also seen growing excitement across the advisor community, with agencies sharing their achievements on social media and expressing how eager they are to move up within the program.”

Making Waves

The WAVES Rewards Program from ALG Vacations is a loyalty initiative where travel advisors earn points for every booking made online. These points can be redeemed for travel rewards or even converted into cash via a virtual Visa card. Advisors can track and redeem points through the WAVES dashboard, and the program is designed to thank advisors for their continued partnership.

To participate, advisors must be registered and book through VAX VacationAccess.

WAVES isn’t just about rewarding agencies, “it’s about recognizing the hard work of individual advisors and providing them with valuable perks that make a difference,” said ALGV’s Jacki Marks.

ALG Vacations consists of six brands: Apple Vacations, Travel Impressions, Funjet Vacations, Southwest Vacations, Blue Sky Tours and United Vacations.

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