Trade Wars Expected to Cause Decline in US Tourism

1 month ago 9

Mia Taylor

by Mia Taylor
Last updated: 5:00 PM ET, Tue March 18, 2025

The Trump Administration’s escalating global trade war poses significant “high-risk consequences” for the U.S. travel industry, including potentially causing sharp declines in travel demand, according to a new report.

Published by Tourism Economics, an Oxford Economics company, the report says there is a “risk to the US travel sector should trade disputes and other policy changes intensify.” The analysis adds that an expanded trade war under the new presidential administration could “result in sharper declines in travel demand and economic output than previously projected.”

“Our findings warn of high-risk consequences for the US travel sector, with broad economic implications beyond tourism,” says the report. "Industry collaboration will be essential in mitigating negative impacts.”

The report outlines three key ways that Trump’s intensifying trade war could negatively impact US travel. They include:

  • Travel Sentiment: Per the report, strained diplomatic relations and economic uncertainty could lead to weakened travel interest from leading US inbound markets, including Canada, Mexico, and the EU.
  • Economic Pressures: A slowdown in US economic growth, coupled with recessions in Canada and Mexico should 25 percent tariffs go into effect, would curb travel demand.
  • Exchange Rate Shifts: A stronger US dollar, resulting from tariff-induced economic shifts, would make travel to the US more expensive for international visitors, further dampening demand.

The same report issues updated economic and travel industry projections for 2025 resulting from the president’s expanded trade war. GDP growth in 2025 is now expected to slow to 1.5 percent, which is down from 2.4 percent in a baseline scenario.

Looking specifically at the travel industry, the impacts of the trade war are likely to be “significant” says the report. Project impacts include:

  • International inbound travel to the US is projected to decline by 15.2 percent compared to baseline projections.
  • Inbound travel spending in 2025 could fall by 12.3 percent, amounting to a $22 billion annual loss.
  • Total US travel spending, including both domestic and inbound travel, could be 4.1 percent lower than baseline expectations, representing a $72 billion reduction in total travel expenditures.


How Can the Industry Respond?

Historical data underscores the fact that trade and geopolitical tensions influence travel demand, says the report summary.

For instance, during the previous US-China trade dispute, the US share of China’s long-haul outbound travel market shrank considerably. Similarly, during past periods of strained US-Mexico relations, visitor numbers from Mexico declined by 3 percent, according to the report.

“The current analysis emphasizes the vulnerabilities faced by US trading partners,” says the report.

Those vulnerabilities include the fact that Canada’s GDP is projected to decline 2.1 percent with unemployment in the country potentially surpassing 8.5 percent in 2025. These types of economic pressures would inevitably weaken outbound travel from Canada and thus impact  the US travel economy, the report explains.

“As global trade policies remain in flux, industry stakeholders must recognize the critical link between economic policy and travel demand,” adds the report.

This new report comes on the heels of a West Jet executive stating last week that the airline is already seeing a decline in the number of Canadians traveling to the United States. Amid the administration's trade war and political rhetoric, Canadians are increasingly opting to skip destinations like Phoenix in favor of Caribbean locations.

Alex Cruz, vice chair of WestJet and former CEO of British Airways, said during an interview with CNBC that Canadians are increasingly avoiding the U.S. in retaliation for President Trump's steep tariffs on Canadian goods.

"There's clearly been a reaction," Cruz said. "Statistics are coming through about U.S.–Canada border crossings and they've been down over last couple weeks." 

"And we at WestJet have also noticed a decline in traffic," Cruz continued. Rather than visiting "Phoenix or Florida, it's Dominican Republic, Jamaica and Mexico," Cruz added. "So Canadians are seeking to continue traveling overall. It's just that it may shift from the U.S. to other leisure destinations."


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

Read Entire Article