by Lacey Pfalz
Last updated: 2:00 PM ET, Thu March 20, 2025
New rumors in the business and banking world say that Sandals Resorts International is contemplating selling itself for around $6 to $7 billion.
The Wall Street Journal first broke the news on March 20, noting that the company is working with bankers on a potential sale process.
The Sandals Resorts company was founded in 1981 as a family corporation run by Gordon “Butch” Stewart, who died in 2021.
His son, Adam Stewart, took the helm of the company after his father’s death, after which the brand began expanding its family-friendly Beaches brand as well as updating and expanding its Sandals properties, such as the opening of the Sandals St. Vincent. The company boasts 17 adults-only Sandals Resorts and a handful of family-friendly Beaches resorts.
According to our sister publication, Travel Weekly, this isn’t the first time the company has considered selling itself, hiring Deutsche Bank in 2017 to explore potential options.
All-inclusive resort brands have been more popular acquisitions for hotel giants like Marriott and Hyatt. Hyatt recently added Bahia Principe Hotels & Resorts to its Inclusive Collection and entered an agreement to acquire Playa Hotels & Resorts for $2.6 billion.
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