MC Fireside Chats: To Explore Strategies with Campground Leaders to Elevate Management & Guest Experience

Running a successful campground takes more than just great amenities—it requires smart business strategies, efficient operations, and a focus on long-term profitability. Join MC Fireside Chats on March 19th, 2025, at 2 PM EST, as Brian Searl dives into the real-world challenges campground owners face and the solutions that drive success. From cost-saving techniques to guest experience optimization, this episode will deliver actionable insights to help you streamline operations and maximize revenue. Presented by Modern Campground.

Brian will be joined by an expert panel of recurring guests, including: Jeff Hoffman, Board Member at OHI, Sandy Ellingson, a renowned RV Industry Advisor, Ali Rasmussen, CEO of Spacious Skies Campground, Chris Jeub, Owner of Monument Glamping, and Mike Harrison, Chief Operating Officer at CRR Hospitality.

For this episode, we’ll be joined by campground industry experts who bring valuable insights into management, operations, and guest experience. Katie McLeod, General Manager of Quilly’s RV Parks, will share her perspective on running a successful campground. Pamela Wright, Owner of Focused On Management, will discuss strategies for effective business oversight. Ali Kieffer, John Kieffer, and Beth Kieffer from Blue Ridge / Toccoa River KOA will offer their expertise on maintaining and enhancing a thriving outdoor destination. Tune in for an engaging conversation on the challenges and opportunities in outdoor hospitality.

March 12th Episode Recap

On the March 12th, 2025 episode of MC Fireside Chats, host Brian Searl welcomed a panel of experts and industry leaders to discuss the evolving landscape of guest experiences in outdoor hospitality. The conversation featured recurring guests Zach Stoltenberg (LJA), Joe Duemig (App My Community), and Scott Foos (Horizon Outdoor Hospitality). Additionally, special guests included Quentin Incao (Q Hospitality Management) and Amber Tyrell (Valley Views Glamping, New Zealand), who shared valuable insights on enhancing guest experiences.

The discussion kicked off with Zach Stoltenberg highlighting emerging trends in off-grid solutions, particularly in resort developments where traditional utility infrastructure is either cost-prohibitive or logistically unfeasible. He pointed out the increasing adoption of composting toilets, solar power, and wind energy, driven by the demand for remote, immersive experiences. Zach cited a luxury glamping example on an island off the coast of South Carolina, where guests pay a premium for exclusivity and nature-driven stays.

Brian Searl expanded on the topic by noting the growing interest in alternative accommodations, from high-end luxury sites to budget-friendly off-grid tenting options. He emphasized that not all campers seek five-star glamping resorts or luxury RV parks, and there remains a strong demand for simpler, yet well-marketed, nature-based experiences.

Joe Duemig raised an important question regarding market demand, asking whether off-grid luxury glamping is being developed due to genuine demand or simply because of affordable land opportunities. Zach responded that while the market is not as large as traditional hospitality, there is a niche audience willing to pay a premium for unique and exclusive experiences. He stressed the importance of curating an immersive stay that offers scarcity and a high-value proposition.

Scott Foos emphasized the importance of storytelling in hospitality, stating that properties should not merely sell lodging but rather a compelling narrative that connects emotionally with guests. He advised against competing purely on price and instead recommended focusing on unique experiences that drive customer engagement and loyalty.

Quentin Incao introduced his new glamping property, Two Capes Lookout on the Oregon Coast, which features geodesic domes and mirror cabins designed to offer breathtaking views and a tranquil, car-free environment. He explained that the property prioritizes peace, natural beauty, and an intimate connection with the environment, enhancing the guest experience through thoughtful design and minimal environmental impact.

Later in the show, Amber Tyrell shared insights from Valley Views Glamping in New Zealand, an off-grid retreat she operates with her husband. She highlighted their focus on exceptional hosting and sustainability, stating that personal interaction and human connection are fundamental to their success. Amber noted that their guests often leave feeling emotionally enriched by the experience, reinforcing the idea that hospitality is more than just providing a place to stay.

The conversation then shifted to the role of partnerships in enhancing guest experiences. Zach suggested that operators look for local businesses, artisans, and outdoor activity providers to create unique on-site or off-site experiences. Joe added that leveraging affiliate marketing and strategic collaborations can generate additional revenue while also elevating the overall guest experience.

Scott addressed the challenge of integrating local experiences seamlessly into the booking process, noting that industry tools are evolving to help operators better connect guests with nearby activities. He mentioned Flip.to as a potential solution that overlays onto booking platforms, providing guests with insights into area attractions and experiences.

The panel also discussed foundational aspects of guest experience, such as high-quality mattresses, well-maintained landscaping, and friendly staff. Joe emphasized the importance of front-desk hospitality, sharing his observations from visiting numerous RV resorts where guest engagement was often lacking. Scott reinforced that the guest experience starts with employee satisfaction, as engaged and happy staff are more likely to provide exceptional service.

As the discussion wrapped up, Quentin stressed the importance of differentiation in the market, advising operators to carve out a unique identity rather than merely following trends. Brian concluded by reminding operators that storytelling, branding, and thoughtful guest experiences are essential to long-term success in outdoor hospitality.

The episode provided a comprehensive look at the strategies and trends shaping guest experiences in the glamping and outdoor hospitality industry, offering valuable insights for property owners, managers, and industry professionals.

About MC Fireside Chats

MC Fireside Chats is a live podcast experience dedicated to the outdoor hospitality and outdoor recreation industries. Hosted by Brian Searl, founder and CEO of Insider Perks and Modern Campground, the show offers engaging discussions with industry leaders, innovators, and experts shaping the future of camping, RVing, glamping, and outdoor recreation.

Airing every Wednesday at 2 p.m. (ET), the show follows a structured weekly theme to deliver deep dives into the most relevant topics:

• Week 1: Industry Trends & Insights
• Week 2: Enhancing Guest Experience
• Week 3: Business Operations & Management
• Week 4: RV Industry, Outdoor Recreation & Activities

Each episode features a panel of recurring guests, complemented by 1–2 rotating special guests, including industry analysts, campground owners, technology providers, sustainability advocates, and more. Whether exploring the latest market trends or innovative guest experience strategies, MC Fireside Chats delivers thought-provoking insights for professionals and enthusiasts across the outdoor recreation spectrum.

To explore previous episodes of MC Fireside Chats, visit: moderncampground.com/mc-fireside-chats.