Jamaica Hosts 2025 Sports Illustrated Swimsuit Issue

Jamaica is a singular destination as evidenced by its most recent inclusion in Sports Illustrated's 2025 Swimsuit Issue.

An elite lineup of supermodels descended on the island this year, including Alix Earle, Christen Harper, Denise Marie Bidot, Ming Lee Simmons, Nazanin Mandi, Nicole Williams English, Parris Goebel, Rayna Vallandingham, Roshumba Williams and XANDRA.

What's more, the group shot in some of the island country's most popular destinations, including accommodations like Round Hill Hotel & Villas and Breathless Montego Bay Resort & Spa, among other coveted locales.

The Jamaica Tourist Board helped facilitate many of the shoots, partnering with local tour operators and restaurants, including Snappaz Seafood and The Houseboat Grill to ensure an authentic experience that shows up in this year's edition.

"We’re honored Sports Illustrated Swimsuit chose Jamaica as a location for its 2025 Swimsuit issue,” said Jamaica’s Minister of Tourism Edmund Bartlett said in a statement.

"This engagement supports our growth as one of the Caribbean’s leading vacation destinations, welcoming a record-breaking 4.2 million visitors last year and expecting 5 million visitors by the end of 2025. Through the variety of content captured by the Sports Illustrated Swimsuit team, we hope even more travelers are enticed to visit our island, whether looking for adventure, romance, relaxation or a nature immersion," added Bartlett.

"We’re grateful to the Sports Illustrated Swimsuit team for capturing not only Jamaica’s iconic sun, sea, and sand landscapes, but also the very essence of our island,” said Jamaica’s Director of Tourism, Donovan White. “We’re confident this campaign will draw the interest of even more travelers, and that we’ll be welcoming them to our shores in the near future.”

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