Gloucestershire Adventure Centre Enhances Facilities for Larger Groups

The Tom Roberts Adventure Centre (TRAC), a family-oriented activity park in Gloucestershire, has received approval to expand its dining facilities to accommodate increasing visitor numbers. 

Located near the Forest of Dean, TRAC operates as a charity, offering holiday experiences with a variety of activities, including a climbing tower, indoor courts, and a large lake.

The expansion plan includes constructing five log-built structures within a single footprint and converting a former milking parlor into an additional dining space. 

The development comes as the center experiences rising demand, particularly from school groups. TRAC had previously been granted permission to add eight log cabins to its accommodations, with five already in place.

Kenneth Ettie, the project applicant, emphasized the necessity of the expansion in a report by Punchline Gloucester, stating:

“Even with the consent you gave us to extend the dining room, it is obvious that we need more floor space to allow all potential campers to sit down comfortably and safely to eat their meals.” 

He noted that while the current dining area can seat up to 60 campers, the completion of new cabins has increased residential capacity by 80 guests, creating additional strain on facilities.

The approved plans will add 25 square meters to the dining area, with a design that integrates seamlessly with existing structures. 

TRAC does not anticipate an increase in traffic due to the expansion, as the project aligns with previous approvals for lodging improvements.

Joe Aldridge, TRAC’s manager, highlighted the center’s growing appeal among schools, particularly those operating under financial constraints. 

“It’s been a worthwhile investment because what we have found is that demand from schools is particularly strong. So many are cash strapped, and what we offer is bespoke packages which meet safeguarding requirements at an affordable level,” he said.

For businesses in the outdoor hospitality sector, TRAC’s expansion reflects a broader trend of increasing demand for affordable, structured group experiences. 

Facilities catering to school groups and youth organizations may benefit from enhancing infrastructure to support larger gatherings, ensuring both compliance with safety standards and the ability to provide tailored programs.

Forest of Dean District Council case officer Ryan Morgan noted the economic potential of the project, stating:

“It is considered that the proposals would likely enhance the local economy through the increased amenities for customers.” 

The £100,000 investment in lodges, followed by an equally significant spend on dining expansion, underscores the financial commitment required to meet growing demand in this sector.

As the outdoor hospitality industry evolves, operators who strategically expand their facilities while addressing market needs—such as budget-conscious school trips—may strengthen their long-term viability and revenue potential.